The Odi-Olowo/Ojuwoye Local Council Development Area (LCDA) has commenced a three-day digital marketing training programme.
The training which began on Thursday, January 25th, 2024 is aimed to enhance digital literacy and empower the community.
The programme has attracted an impressive turnout of approximately 300 participants from diverse backgrounds within the LCDA.
The programme, powered by Hon Rasaq Olusola Ajala, the Executive Chairman of Odi-Olowo/Ojuwoye LCDA, kicked off with introductory sessions and delved into the intricacies of digital marketing.
The curriculum covered essential topics such as Canva Basics for Digital Marketing, Graphics Design Fundamentals, and Social Media Graphics & Canva for Marketing.
The enthusiasm and engagement continue as participants delve deeper into the practical aspects of the course. This initiative aligns with the LCDA’s commitment to equipping its residents with valuable skills for the digital age.
At the conclusion of the three-day training programme, participants are expected to gain proficiency in utilizing various digital marketing tools and channels to effectively market and promote their brands, products, or businesses.
The objective is to empower them to tap into the vast potential of online platforms, connecting with a broader target audience and ultimately boosting their sales.
The programme is spearheaded by Honorable Rasaq Olusola Ajala, a visionary leader committed to fostering digital inclusion and economic empowerment within the Odi-Olowo/Ojuwoye community.
As the programme progresses, participants are not only acquiring valuable digital marketing skills but are also poised to make significant strides in their entrepreneurial journeys.
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